Incogni vs DeleteMe: coverage, price and who each suits

Incogni and DeleteMe are the two best-known paid services that ask data brokers to delete your personal details. They do the same job in different ways. Incogni sends automated requests at a long list of brokers and keeps repeating them, while DeleteMe mixes automation with staff and regular reports. This page compares what each plan handles, what each costs and which reader should pick which. The full write-ups are in my Incogni review and my DeleteMe review.

Side by side

The table covers the points that decide most purchases. The sections below give the detail and the sources behind each row.

Coverage: what the broker counts really mean

Both services publish a broker count, and the counts are built differently. Incogni counts only the brokers it can handle automatically, and its pricing page puts that at 420+ on every plan. In one comparison, about 60% of them are people-search sites, the rest are marketing and similar sites, and almost all of them apply to people in the US or in specific states.

DeleteMe’s headline number is larger and softer. PCMag reports that the company’s list claims 850+ brokers and that the reviewer’s own count of the entries came to more than 870, but most of those are flagged as custom removals that you have to request. TechRadar quotes the claim as 750+, so the sources disagree on the figure. What they agree on is the automated part: about 135 brokers on the standard plan in one count and around 100 in the other.

My reading is that Incogni automates more brokers for less money, while DeleteMe reaches further only if you send it extra requests. I would weigh the automated number, because that is the work you do not have to do, and both comparisons give this round to Incogni.

Custom removals and their limits

Both services let you point at a site that is not on their lists, with different limits. DeleteMe allows 40 custom removals a year on its standard plan and 60 on Premium. Incogni includes them from the Unlimited plan up, covers 3,000+ additional sites and puts no cap on requests.

Turnaround differs too. One reviewer says Incogni’s custom removal takes about 7 days because its own staff process the request, and found DeleteMe slower because its staff write a specific request for each site.

On Incogni, custom removals mean stepping up to the Unlimited plan, and the price gap is in the pricing section below. On DeleteMe they are part of the standard plan. If you expect to need a handful of extra sites, DeleteMe’s allowance is likely enough. If you expect dozens, Incogni’s uncapped Unlimited plan fits better.

Some data cannot be removed by either service. A published comparison says Incogni’s removal wizard excludes court and government records as well as social media accounts, and that neither service can guarantee removal in every case. I would expect that limit from anything in this category.

How the work gets done and what you see

Incogni is software first. After you submit your details it scans for your data, sends automated removal requests, keeps rescanning and sends fresh requests, particularly to new brokers as they appear. Its pricing page promises monthly progress reports on every plan.

DeleteMe mixes in people. One review describes it as automation combined with direct human intervention, and DeleteMe’s home page says its experts and technology find and remove your information and then re-check it regularly through the year. Its pricing page lists quarterly privacy reports and a personal expert on every plan.

The cost of the human step is effort on your side and speed. A reviewer says DeleteMe asked for more personal information up front and relied more on the user picking sites, while Incogni’s approach was hands-off. I read that as a trade: more setup and a slower start at DeleteMe, in return for staff who write the requests.

If you might do part of the job yourself, the free guides differ. A comparison counts opt-out guides for 85 brokers at Incogni, against an estimated 250 to 400 sets of instructions at DeleteMe. Both companies run a free scan, and neither offers a free subscription. Both also support multi-factor authentication through an authenticator app, which I would switch on, because the account holds the very details you are trying to protect. For the manual route, my step-by-step walkthrough on removing personal information from the internet is the place to start.

Extras beyond removal

DeleteMe adds a masked email address and temporary phone numbers, which keep your real details out of the lists brokers build, plus a Cyber platform that searches the dark web for your email address in known leaks. Incogni stays narrower. It uses suppression lists where brokers support them, which helps stop a broker acquiring your data again after removal, and it takes part in a consortium building a cross-site Data Rights Protocol.

Incogni also sells a US-only Protect plan that bundles identity-theft insurance of up to $1 million with 24/7 dark web monitoring and credit monitoring. That is a different product from removal. I would pick a removal service for the removal and treat extras as a bonus.

Support

Live chat at Incogni runs 24/7, and the pricing page counts it among the features each plan provides. Live phone support comes with Unlimited and the plans above it. A reviewer reports email replies within 24 hours and says Incogni answered faster than DeleteMe. DeleteMe’s pricing page lists email, chat and phone support, and every plan has a personal expert attached to the account. The same reviewer says DeleteMe support is limited to business hours.

I give both a 7.5. Incogni’s round-the-clock chat suits anyone who works irregular hours, and DeleteMe’s expert suits anyone who wants one point of contact.

Pricing

Prices from Incogni’s and DeleteMe’s pricing pages plus two published reviews, checked July 2026.

For one person, Incogni Standard is the cheaper way in: $33.12 a year less than DeleteMe, and it can also be bought month to month at $15.98. The pricing page marks the annual plan as a 50% saving on monthly billing. Monthly billing makes sense for a one-off clean-up, and DeleteMe’s pricing page lists no monthly option. Custom removals are the reason to look at Incogni Unlimited, which costs more per year than DeleteMe’s single plan.

Families favor Incogni on price. Its Family plan covers up to 5 members for less than DeleteMe’s two-person plan, and its Family Unlimited plan covers the same 5 members for less than DeleteMe’s family plan for 4. The sources do not agree on every figure, though. One comparison lists Incogni Standard at $99.48 a year and the monthly price at $16.58, while another lists $96 a year and $16 a month. The Incogni figures in my table come from its own pricing page, so confirm the price at checkout before paying.

Neither pricing page states what a plan renews at, so I would write down the renewal date when you buy and look up the new price ahead of it. Incogni gives a 30-day money-back guarantee, and DeleteMe’s pricing page lists a 100% satisfaction guarantee.

How they score

Using the same five checks as every review on the site, Incogni totals 8.1 and DeleteMe 7.9. The scores are in the chart above, and the method is on the How I test page.

They tie on core features at 8.5. Incogni automates more brokers and offers uncapped custom removals on a higher plan, while DeleteMe reaches the long tail through staff and a capped allowance. They also tie on ease of use at 8.0, because Incogni asks for less from you and DeleteMe gives you a personal expert. Support is a tie at 7.5.

Incogni leads on privacy and data, 8.5 against 8.0, for reasons set out in the two reviews, and on value, 7.5 against 7.0, because of the lower entry price and the monthly option. Using the weights on that page, the totals come to 8.1 and 7.9.

Which one I would pick

You want the lowest price, or to pay month by month. Pick Incogni. It is cheaper for one person, cheaper for a family, and the only one of the two that lists monthly billing.

You want people involved. Pick DeleteMe. Staff write many of the requests, a personal expert is attached to your account and a report arrives every quarter. You pay more for that, and the start can be slower.

You expect your data on many small sites. Pick Incogni Unlimited if the number could run into dozens, because requests are uncapped. Pick DeleteMe if a few extra sites will cover it, because the allowance is included in the standard plan.

You only need a handful of sites handled. Neither is necessary. The manual route is realistic, and my Optery review covers a third service if you want to compare.

For most readers I would choose Incogni on price and billing flexibility. The gap in the scores is small, and anyone who values staff checking the work could reasonably go the other way.

FAQ

Sources

• Incogni, pricing page
• DeleteMe, pricing page
• DeleteMe, home page
• PCMag, DeleteMe vs. Incogni comparison
• TechRadar, Incogni vs DeleteMe comparison
• Incogni review
• DeleteMe review
• How I test