SynthBid
Internal advertising operations

Plan, review and ship Google Ads changes from one queue.

SynthBid is the internal workspace our team uses to build Search campaigns, review every proposed change, and apply approved updates to our own Google Ads accounts — with a human checkpoint on every write.

System profile
PlatformGoogle Ads API
ScopeOur own accounts
UsersInternal operators
Write modelReview & approve
StatusOperating
01 / Overview

A single review queue for everything that touches a live account.

SynthBid is not sold to third parties. It is an internal tool, used by named operators on our team to manage the Search campaigns in the Google Ads accounts we own and pay for.

Creation

Build complete Search campaigns

Operators draft full campaign structures — campaign, ad groups, keywords and responsive search ads — and stage them for review before anything goes live.

Management

Keep accounts healthy

Adjust bids, add negative keywords, pause underperformers and update keyword status — each change reviewed against our operating rules.

Reporting

Read performance back

Pull search terms, keyword metrics and ad-strength signals so every decision in the queue is grounded in current account data.

02 / Workflow

From brief to live account in four reviewed steps.

STEP 01

Prepare

An operator sets the brief: which account, which products, target terms and budget guidance.

STEP 02

Build

SynthBid assembles the campaign structure, keywords and ad copy as a draft — nothing is written yet.

STEP 03

Review

Every proposed create, edit and removal lands in a queue. An operator approves, edits or rejects each item.

STEP 04

Apply & monitor

Approved changes are pushed through the Google Ads API, then performance is read back for the next cycle.

Built for accountability

Nothing reaches a live account without a person approving it.

SynthBid is designed around a single principle: the API does the heavy lifting, but a named operator signs off on every write. That keeps our spend, our policy compliance and our account health under direct human control.

Read the API details →